Brick [film poster]

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This poster is promoting the American 2005 film 'Brick'. The poster mostly uses dark colours, featuring an illustrated image of a hand in water, with a darker liquid surrounding it. At the top of the poster is the word 'BRICK' in bronze lettering, with 'a Detective Story' written underneath in white. At the bottom are various details about the people behind the film, and below that is the film's website.

The dark colours and tones in the background of the poster could indicate the general mood of the film – gloomy, melancholy and bleak, which is further supported by the dark-reddish liquid appearing from the right-hand side of the image, which resembles blood. As a contrast to the surrounding colour scheme, the image of the arm is in lighter colours, providing a bright contrast to the rest of the poster, which could be used as a way to focus the attention onto the picture.

Interestingly the picture looks like a painting – some of the colour is even trickling away from the fingers which gives the impression of the water washing everything away, and those who have seen the film will know that the painting is resembles one of the beginning and most iconic shots of the film.

This dark colour scheme is even evident in title at the top of the poster, which partly blends into the background, and this also appears in the subtitle 'a Detective Story'. The subtitle is in a italicised, somewhat elegant silver font, and simply states the genre of the film. This could be a way of letting the audience know what type of film Brick is, and appealing to those who enjoy such films. At the bottom of the poster, the film's details are in a bright white text, which makes it clear and easy to read.

Overall I think this poster is a very effective advertisement for the film – it's unique and somewhat mysterious, not revealing much about the film itself and making onlooker's curious about the content of Brick.